I found the jellies to be hands-down one of the most unique, flattering formulas I’ve slathered on. Once I started using them, though, I realized the lip jellies were much more than an aesthetically pleasing impulse buy. It was easy to imagine how happy they’d make me by floating around in my makeup bag. But, if we’re being honest, what really persuaded me to add two of their ShineOn Lip Jellies to my cart was their sleek-but-playful design. In a recent snoop around Credo Beauty’s website, I stumbled upon Tower28, a Los Angeles-based, nontoxic skincare and makeup line created with ultrasensitive skin types in mind.Īs a longtime eczema sufferer, I was thrilled to learn that all of Tower28’s products follow the National Eczema Association’s ingredient guidelines. Their sustainability practices could be improved a bit by eliminating plastic from their packaging altogether.Īll things considered, when compared to other brands we’ve reviewed, Tower 28 stands out and we give them a rating of Best.I’ve spent a good amount of time this summer scouring the internet in the hopes of discovering new (or, at least new to me) women-owned, cruelty-free vegan beauty brands. Their products are as clean as you can expect them to be, with the exception of synthetic dyes that come from petroleum or coal tar. The Tower 28 brand is a great choice for those who want to avoid animal-derived ingredients and cruel testing practices. Good – Incorporating 50% recycled plastic into their packaging and using sustainably-sourced paper is a good start.īest – Tower 28 is a fully cruelty-free and vegan brand. INGREDIENTSīest – Tower 28’s ingredients are as clean as you can expect them to be for a beauty brand. Our rating scale ranges from “Best” (for having the best practices) to “Bad” (for having unacceptable practices). Tower 28 is also a fully vegan brand, meaning they use zero animal-derived ingredients in any of their formulas.įor this reason, we give them a rating of Best for their vegan status. They’re also not available for sale in areas where animal testing is required by law.įor this reason, we give them a rating of Best for their cruelty-free status. Tower 28 is a fully cruelty-free brand, meaning neither their products or ingredients are tested on animals during any stage of the production process. They also partner with a third-party service called Clovely.įor these reasons, we give Tower 28 a rating of Good for their sustainability practices. The brand has the goal of reaching 100% carbon neutrality by purchasing carbon offsets. Tower 28’s shipping boxes are made from 98% recycled paper as well. Hopefully the world finds a solution to disposable plastic in the near future. While we believe that no plastic is acceptable, it’s still better than nothing to use 50% recycled plastic. In 2021, the brand transitioned to using 50%+ recycled plastic for their packaging. All paper packaging used is FSC-certified paper from sustainably-managed forests. Tower 28 aims to avoid excess packaging, so you’ll find no mirrors, false bottoms, pans, or paper inserts in their products. Looking at the brand’s ingredient blacklist, they maintain a strict standard on what they do and don’t allow in their formulations.įor these reasons, we give Tower 28 a rating of Best for their ingredients. We cannot fault Tower 24 for their use of dyes, because there are simply no makeup brands available that don’t use pigments of some sort. 75470) which is made from the female cochineal insect ( Dactylopius coccus) and gives shades of red. There are very few alternatives for pigments-some exist, like carmine (also known as Crimson Lake, E120 or C.I. This is essentially impossible to avoid for beauty products. The only ingredients of concern we found are synthetic dyes, which are sometimes seen as controversial because they are derived from coal tar. We took a close look at the ingredients in 15 Tower 28 products, and the results were surprisingly good. Tower 28 is offering up some strong claims here. …our products are made with non-toxic, non-irritating, good-for-you ingredients that you can pronounce. Let’s take a look at what they have to say about their product ingredients: Tower 28’s marketing is heavily focused on the clean beauty angle. Not a good sign.īad – This ranking is reserved for the worst of the worst. Iffy – This ranking is for when we find something we find iffy. Good – This ranking is for brands that are typically quite good, but don’t go above and beyond like our best choices. Only exemplary brands will receive a ranking of best for any category. Brands are rated on the three pillars as follows.īest – This ranking is for the best of the best.
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